Rockstar Games公司的破坏性项目管理实践

发布时间：2022-09-17 21:25

　　本文主题是Rockstar Games公司项目管理技术的分析和实施。之所以选择这家公司,是因为它是电子游戏行业的典范,它不仅是媒体口中利润最高的公司之一,而且最近也面临着困扰该行业的大部分问题。研究一家涵盖行业主要特征的公司还可以给我们带来额外好处,即可以将发现推广到该行业。Rockstar Games遇到的大多数问题似乎都源于电子游戏媒体普遍的传统操作方式。项目管理一直是该公司近期以来的问题根源,其一项最新产品由于开发周期的复杂性备受关注。这些问题在电子游戏媒体中得到了映证,并成为了业内不可持续实践的例证。此外,Rockstar Games等公司似乎还认为必须要使用某些有危害的项目管理工具,并且经营业务要付出一定代价。作为一项反例,Rockstar Games的境遇极为不适。这些有害行为的常态化体现了该行业适应新现实的演变。本文分析了这一公司举措的关键演变过程。解决这些问题必须分析项目管理的历史和当前实践的理论框架。由于这个行业是一个既需要技术又需要艺术的行业,因此没有现成的适合该框架的项目管理系统。不过,技术软件行业的实践可以视作最接近的匹配项,电子游戏行业正在慢慢采用这些实践。虽... 

【文章页数】：120 页

【学位级别】：硕士

【文章目录】：
Acknowledgements
摘要
Abstract
Chapter One Introduction
    1.1 Research Background
    1.2 Research Purpose
    1.3 Research Significance
    1.4 Research Questions and Content
        1.4.1 Research Questions
        1.4.2 Research Content
        1.4.3 Structure of the Thesis
    1.5 Research Methodology and Innovation
        1.5.1 Research Methodology
        1.5.2 Innovation
Chapter Two Theoretical Framework
    2.1 Project Management Literature Review
    2.2 Current State of the Sector
    2.3 Industry Practices
    2.4 Theoretical Framework
        2.4.1 The Agile Methodology
        2.4.2 The Scrum Methodology
Chapter Three Company Analysis
    3.1 Introduction to the Company’s Current Situation
    3.2 Overview of the Company
        3.2.1 Relevant Aspects of the Company
        3.2.2 Company’s Yearly Financials
    3.3 Rockstar Games External Environment Analysis(PESTEL)
        3.3.1 Political Factors
        3.3.2 Economic Factors
        3.3.3 Social Factors
        3.3.4 Technological Factors
        3.3.5 Environmental Factors
        3.3.6 Legal Factors
    3.4 Rockstar Games Micro Environmental Analysis(SWOT)
        3.4.1 Strengths
        3.4.2 Weaknesses
        3.4.3 Opportunities
        3.4.4 Threats
Chapter Four Internal Practices Analysis
    4.1 Internal Practices
    4.2 Project Flowchart
    4.3 Comparison with Competitors
        4.3.1 State of the Industry
        4.3.2 Project Management Practices Comparison
Chapter Five Problem Analysis
    5.1 Problem Identification
        5.1.1 Crunch Eradication
    5.2.Problems Faced
        5.2.1.Problems arising From Lack of Oversight:
        5.2.2.Problems arising From the Employee’s Limitations:
        5.2.3.Problems arising From the Market:
Chapter Six New Methodology and Solution Implementation
    6.1 Alternative Project Management Philosophy:
        6.1.1 Development of New Guidelines for the Company’s PMP
        6.1.2 Management for Entertainment Technologies Activities(META)
    6.2 Comparative Analysis
        6.2.1.Solving Problems arising From Lack of Oversight:
        6.2.2 Solving Problems arising From the Employee’s Limitations
        6.2.3.Solving Problems arising From the Market:
    6.3 Implementation requirements
        6.3.1 Management support
        6.3.2 Financial Support and Resources
        6.3.3 Other Resources
    6.4 Financial Analysis of the Implementation Results
Chapter Seven Conclusion
    7.1 Conclusion
    7.2 Research Limitations
    7.3 Direction for Further Research
References
Index



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