信息化时代下宝洁公司供应链管理模式研究

发布时间：2024-02-29 05:07

　　随着经济全球化的深入发展和互联网信息化技术的普及,物联网、云共享、人工智能等新兴信息技术亦进入快速发展的时代,企业的供应链管理模式出现了全新的赋能需求。众所周知,供应链管理在企业的发展历程中占有不可替代的地位,尤其是对于快速消费品行业来说,供应链管理贯穿了整个快消企业日常业务的方方面面,无论是上游的供应商、生产商、制造工厂,或者中游的库存仓库、再或者是下游的分销商、零售商或消费者,都无时无刻地贯穿着供应链管理的理论与实践。可以说,一个公司的供应链管理水平直接影响其企业名誉、产品质量和市场竞争力等许多关键性因素,所以在当今的信息化时代下,如何在这样充满创新与机遇的时代背景下将当代的供应链技术与新科技相融合成为了许多公司所面临的问题。宝洁公司是一家总部位于美国俄亥俄州辛辛那提市的跨国快速消费品公司,由威廉·宝洁和詹姆斯·甘布尔于1837年创立。宝洁公司历史悠久、规模宏大、资金雄厚、品牌多元化,拥有着多样化的品牌和一系列家喻户晓的产品。它主要经营10种产品系列,包括婴儿护理、织物护理、家庭护理、女性护理、美容、头发护理、家庭护理、口腔护理、个人健康护理、皮肤和个人护理。在中国流行的护肤和洗护...

【文章页数】：70 页

【学位级别】：硕士

【文章目录】：
Abstract
摘要
Chapter Ⅰ Introduction
    1.1 Background of the Study
    1.2 Significance of the Study
    1.3 Research Methods and Main contents
Chapter Ⅱ Related Theories and Literature Review
    2.1 The Historical Development of Supply Chain Management
        2.1.1 Roots
        2.1.2 The Early Years
        2.1.3 Logistics Comes of Age
        2.1.4 The Technology Revolution
        2.1.5 Globalization and Supply Chains
        2.1.6 The Future of Supply Chain and Logistics
    2.2 Related Theories
        2.2.1 Supply Chain Management Mode
        2.2.2 Fast Moving Consuming Goods
        2.2.3 Inventory Management
        2.2.4 Green Supply Chain
        2.2.5 New retail
Chapter Ⅲ The Analysis and Optimization of Supply Chain Management Mode of P&G
    3.1 Background Introduction
        3.1.1 The History of Company Development
        3.1.2 Product Lines
        3.1.3 Financial Status
        3.1.4 Corporate Culture
    3.2 The Current Mode of Supply Chain Management of P&G
        3.2.1 EDI and VMI Management System
        3.2.2 CPFR Plan
        3.2.3 P&G-Walmart Cooperative Mode
        3.2.4 New Retail Concept
        3.2.5 SBD System
        3.2.6 Green Supply Chain
    3.3 Supply Chain Optimization Model: P&G Station
        3.3.1 Background Introduction of P&G Station
        3.3.2 Advantages
Chapter Ⅳ The Enlightenment of Supply Chain Management Mode of P&G to Chinese Enterprises
    4.1 The Shortage on the Current Supply Chain Management of Chinese Enterprises
    4.2 Enlightenment and Solutions
        4.2.1 Focusing on the Positioning of Customer Needs
        4.2.2 Following the Concept of Green Supply Chain
        4.2.3 Expanding the Distributional Channels from Warehouse to Customers
Chapter Ⅴ Conclusion
    5.1 Major Findings of the Study
    5.2 Limitations and Suggestions for the Future Study
References
Acknowledgements



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