Counterfeiting And Consumer’s Behavior: Group Factors Influe
发布时间：2021-12-24 13:14
假冒产品在世界范围内非常广泛。这一现象影响了包括化肥、食品、电影、药品、计算机软件、音乐和机械共享在内的所有产品类别。此前的调查强调了欺骗性伪造,即消费者意外地购买假冒商品,而对消费者有意购买假冒商品的非欺骗性伪造则较少考虑。此外,仿冒品供应方面也引起了学者和研究者的高度关注,而对消费者购买灰色产品动机的研究却很少。大部分的研究都是在发达国家背景下进行的,很少有人关注对假冒产品购买意图态度的中介效应。此外,理性行为理论（tra）和计划行为理论（tpb）主要用于西方文化;然而,对于维持理论在其他文化中的良好应用的假设,还没有任何澄清（Solomon等人,2006年）。以前的文献强调了地球的跨文化研究;然而,结论并不支持理论在不同文化中的有效概括（Bagozzi等人,2000年）。研究人员一方面通过调查影响喀麦隆和中国消费者购买假冒产品意向的主要群体因素,减少了发展中国家和新兴国家的非欺骗性假冒缺乏文献。这项研究进一步检验了对购买假货的意图所采取的中介作用态度。确定影响喀麦隆和中国消费者购买假冒产品而非原创产品的主要动机的新的方面,而以往的研究没有考虑到这一点。此外,我们应用了买方行为理论...
【文章来源】：对外经济贸易大学北京市 211工程院校 教育部直属院校
【文章页数】：210 页
【学位级别】：博士
【文章目录】：
摘要
ABSTRACT
CHAPTER1 INTRODUCTION
1.1 Research background
1.2 Research problem
1.3 Research objectives
1.4 Research questions
1.5 Research originality/value
1.6 Research methodology
1.7 Delimitation of scope of the Research
1.8 Research organization
1.9 Chapter summary
CHAPTER2 LITERATURE REVIEW
2.1 Overview of counterfeiting
2.2 General descriptions
2.3 Supply side investigations
2.4 Demand side investigations
2.5 Legal issues and legislatives concerns
2.6 Managerial guidelines to avert counterfeit trade
2.7 Cross-countries studies related to counterfeits
2.8 Chapter summary
CHAPTER3 :THEORY,CONCEPTUAL FRAMEWORK AND HYPOTHESES
3.1 Theory
3.1.1 Howard& Sheth(1969)paradigm
3.1.2 Theory of Planned Behavior
3.1.3 Utility theory
3.2 Conceptual framework
3.3 Hyphotheses
3.3.1 Counterfeit Proneness
3.3.2 Risk factors and attitude relationship
3.3.3 Personality factors and attitude relationship
3.3.4 Socio-cultural factors and attitude relationship
3.3.5 Economic factors and attitude relationship
3.3.6 Marketing factors and attitude relationship
3.3.7 Attitude and purchase intention relationship
3.4 Chapter summary
CHAPTER4 :RESEARCH METHODOLOGY AND METHODS
4.1 Research approach
4.2 Research paradigm
4.3 Data sources
4.3.1 Primary data
4.3.2 Secondary data
4.4 Research design
4.5 Methods
4.5.1 Sampling design
4.5.2 Research method
4.5.3 Research strategy
4.5.4 Data collection procedures
4.5.4.1 Survey method
4.5.4.2 Cross-sectional survey
4.5.4.3 Survey approach
4.5.5 Sampling approach
4.5.5.1 Population
4.5.5.2 Sampling techniques
4.5.5.3 Sampling procedures
4.5.5.3.1 Purposive sampling
4.5.5.3.2 Convenience sampling
4.5.5.3.3 Sampling size
4.6 Measure
4.7 Questionnaire survey
4.8 Pretesting
4.9 Validation instruments
4.9.1 Validity
4.9.2 Reliability
4.9.3 Components of the questionnaire
4.9.4 Ethical considerations
4.10 Chapter summary
CHAPTER5 :DATA ANALYSES AND RESULTS
5.1 Data presentation and analytical techniques
5.2 Analysis of the group factors influencing Cameroonian and Chinese consumers’attitude
5.3 Analysis of the factors that have an impact on the possibility that Cameroonian and Chinese consumers’will deliberately purchase counterfeits
5.4 Demographic description of respondents
5.4.1 Gender
5.4.2 Age
5.4.3 Education
5.4.4 Income level
5.5 Reliability analysis
5.6 Results and analyses
5.6.1 Marketing factors affecting consumers’attitudes towards purchasing counterfeit
5.6.2 Marketing factors affecting Cameroonian and Chinese consumers
5.6.3 Economic factors affecting consumers’attitudes
5.6.4 Economic factors affecting Cameroonian and Chinese consumers
5.6.5 Personality factors affecting consumers’attitudes
5.6.6 Personality factors affecting Cameroonian and Chinese consumers
5.6.7 Socio-cultural factors affecting attitudes
5.6.8 Socio-cultural factors affecting Cameroonian and Chinese consumers
5.6.9 Risk factors affecting consumers attitudes
5.6.10 Risk factors affecting Cameroonian and Chinese consumers
5.7 Chapter summary
CHAPTER6 :DISCUSSION,IMPLICATIONS,LIMITATIONS AND FURTHER RESEARCH
6.1 Discussion
6.2 Theoretical contributions
6.3 Practical contributions
6.4 Implications for Governments,Companies/Organizations,Managers
6.5 Limitations and further research
6.6 Conclusion
REFERENCES
APPENDIX RESEARCH QUESTIONNAIRE
A Questionnaire(Chinese)
B Questionnaire(English)
ACKNOWLEDGEMENT
PERSONAL RESUME
本文编号：3550548
【文章来源】：对外经济贸易大学北京市 211工程院校 教育部直属院校
【文章页数】：210 页
【学位级别】：博士
【文章目录】：
摘要
ABSTRACT
CHAPTER1 INTRODUCTION
1.1 Research background
1.2 Research problem
1.3 Research objectives
1.4 Research questions
1.5 Research originality/value
1.6 Research methodology
1.7 Delimitation of scope of the Research
1.8 Research organization
1.9 Chapter summary
CHAPTER2 LITERATURE REVIEW
2.1 Overview of counterfeiting
2.2 General descriptions
2.3 Supply side investigations
2.4 Demand side investigations
2.5 Legal issues and legislatives concerns
2.6 Managerial guidelines to avert counterfeit trade
2.7 Cross-countries studies related to counterfeits
2.8 Chapter summary
CHAPTER3 :THEORY,CONCEPTUAL FRAMEWORK AND HYPOTHESES
3.1 Theory
3.1.1 Howard& Sheth(1969)paradigm
3.1.2 Theory of Planned Behavior
3.1.3 Utility theory
3.2 Conceptual framework
3.3 Hyphotheses
3.3.1 Counterfeit Proneness
3.3.2 Risk factors and attitude relationship
3.3.3 Personality factors and attitude relationship
3.3.4 Socio-cultural factors and attitude relationship
3.3.5 Economic factors and attitude relationship
3.3.6 Marketing factors and attitude relationship
3.3.7 Attitude and purchase intention relationship
3.4 Chapter summary
CHAPTER4 :RESEARCH METHODOLOGY AND METHODS
4.1 Research approach
4.2 Research paradigm
4.3 Data sources
4.3.1 Primary data
4.3.2 Secondary data
4.4 Research design
4.5 Methods
4.5.1 Sampling design
4.5.2 Research method
4.5.3 Research strategy
4.5.4 Data collection procedures
4.5.4.1 Survey method
4.5.4.2 Cross-sectional survey
4.5.4.3 Survey approach
4.5.5 Sampling approach
4.5.5.1 Population
4.5.5.2 Sampling techniques
4.5.5.3 Sampling procedures
4.5.5.3.1 Purposive sampling
4.5.5.3.2 Convenience sampling
4.5.5.3.3 Sampling size
4.6 Measure
4.7 Questionnaire survey
4.8 Pretesting
4.9 Validation instruments
4.9.1 Validity
4.9.2 Reliability
4.9.3 Components of the questionnaire
4.9.4 Ethical considerations
4.10 Chapter summary
CHAPTER5 :DATA ANALYSES AND RESULTS
5.1 Data presentation and analytical techniques
5.2 Analysis of the group factors influencing Cameroonian and Chinese consumers’attitude
5.3 Analysis of the factors that have an impact on the possibility that Cameroonian and Chinese consumers’will deliberately purchase counterfeits
5.4 Demographic description of respondents
5.4.1 Gender
5.4.2 Age
5.4.3 Education
5.4.4 Income level
5.5 Reliability analysis
5.6 Results and analyses
5.6.1 Marketing factors affecting consumers’attitudes towards purchasing counterfeit
5.6.2 Marketing factors affecting Cameroonian and Chinese consumers
5.6.3 Economic factors affecting consumers’attitudes
5.6.4 Economic factors affecting Cameroonian and Chinese consumers
5.6.5 Personality factors affecting consumers’attitudes
5.6.6 Personality factors affecting Cameroonian and Chinese consumers
5.6.7 Socio-cultural factors affecting attitudes
5.6.8 Socio-cultural factors affecting Cameroonian and Chinese consumers
5.6.9 Risk factors affecting consumers attitudes
5.6.10 Risk factors affecting Cameroonian and Chinese consumers
5.7 Chapter summary
CHAPTER6 :DISCUSSION,IMPLICATIONS,LIMITATIONS AND FURTHER RESEARCH
6.1 Discussion
6.2 Theoretical contributions
6.3 Practical contributions
6.4 Implications for Governments,Companies/Organizations,Managers
6.5 Limitations and further research
6.6 Conclusion
REFERENCES
APPENDIX RESEARCH QUESTIONNAIRE
A Questionnaire(Chinese)
B Questionnaire(English)
ACKNOWLEDGEMENT
PERSONAL RESUME
本文编号：3550548
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